Lead Nurturing

Salesforce Pardot Releases Automated Lead Nurturing Platform

Salesforce Pardot has announced the general availability of Engagement Studio, the company’s nurture automation tool designed to build and visualize personalized buyer journeys and ultimately enhance lead nurturing capabilities.

June 21, 2016
Written by Brian Anderson

Azalead Unveils Microsoft Dynamics CRM Integration For ABM

Azalead, an account-based marketing (ABM) software provider, has integrated with Microsoft Dynamics CRM. The integration enables B2B marketing and sales teams to increase alignment on target accounts to enhance ad targeting and nurturing capabilities.

June 17, 2016
Written by Brian Anderson

RedHorse Launches Marketing Automation Capabilities For CRM Platform

RedHorse, a CRM suite for small and medium-sized businesses, has launched new marketing automation capabilities. The RedHorse platform has been integrated with email delivery service MailGun, which is designed to feed data on user responses to the RedHorse SQL database.

June 7, 2016
Written by Klaudia Tirico

Wistia Unveils Video Sales Enablement Solution For Salesforce

Video marketing platform Wistia announced its integration for Salesforce, a partnership designed to enable sales teams to leverage the company’s video capabilities.

June 3, 2016
Written by Audrey Goodson Kingo

Formstack Unveils Form-Building Integration For Act-On, Pardot

Data management software company Formstack debuted new integrations with Act-On and Pardot that enable users to incorporate Formstack’s form-building capabilities into their automated lead nurturing campaigns.

May 17, 2016
Written by Audrey Goodson Kingo

Salesforce Updates Further Blur The Line Between Marketing And Sales

The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across all of its cloud solutions.