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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Using Video To Overcome Email Nurturing Spam

Using Video To Overcome Email Nurturing Spam

It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time.
2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey

2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey

Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and moving beyond simple campaigns that blast the same email to the entire database. Marketers are seeking to improve their use of data to target their lead nurturing campaigns to prospects in various stages of the buying cycle and predict who will be more likely to…
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