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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

KiteDesk Enhances FIND Product With Lead Targeting By Technologies

KiteDesk Enhances FIND Product With Lead Targeting By Technologies

KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver faster and more comprehensive lead targeting with Tech Stack data.
Salesforce Unveils Lead Capture for Sales Cloud, Facebook Integration

Salesforce Unveils Lead Capture for Sales Cloud, Facebook Integration

Salesforce Marketing Cloud has enhanced its Advertising Studio app with Lead Capture for Sales Cloud. With the enhancement, companies will be able to receive fully populated customer leads automatically in Sales Cloud, and customers will be able to engage quickly with ads and offers they’re most interested in, the company…
Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes…
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