Lead Nurturing

Infusionsoft Rebrands As Keap, Releases New Client Management Software

Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep growing.

January 29, 2019
Written by Elise Schoening

New Research: Despite Rising Revenue, 66% Of Sales Leaders Say Their Company Needs A ‘Major Redesign’

Average revenue attainment rates among sales leaders grew from 89% to 94%, according to new research from Miller Heiman Group. However, the study shows serious gaps in the sales process, as well as a lack of marketing alignment.

January 28, 2019
Written by Elise Schoening

Which Of These 6 Companies Will Win Our First B2B’s Choice Award?

The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public.

December 19, 2018
Published in Blog
Written by Elise Schoening

Campaign Monitor Blends Ease-Of-Use And Automation In Email Marketing Solution

Campaign Monitor aims to offer an easy-to-use email marketing solution that can help marketers create beautiful, responsive email templates, trigger personalized journeys at the right time and segment their list based on rich data from more than 200 integrations.

November 5, 2018
Written by Elise Schoening

6 Steps To Reverse Engineering Your Customer Experience

If your brand’s way of delivering customer experiences is ad hoc and doesn’t scale, you need to think differently to remain competitive in today’s environment.

September 28, 2018
Written by Ed Breault, Aprimo

Affinity’s Relationship Management Platform Aims To Expand Network Of Prospects, Accelerate Pipeline

Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as recommend introductions to key decision makers to expand your…

September 20, 2018
Written by Elise Schoening

SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences

The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first impression of their organization. B2B brands such as Terminus, EverString and Dynamic…

September 19, 2018
Written by Elise Schoening

Lead Nurturing

Infusionsoft Rebrands As Keap, Releases New Client Management Software

New Research: Despite Rising Revenue, 66% Of Sales Leaders Say Their Company Needs A ‘Major Redesign’

Which Of These 6 Companies Will Win Our First B2B’s Choice Award?

Campaign Monitor Blends Ease-Of-Use And Automation In Email Marketing Solution

6 Steps To Reverse Engineering Your Customer Experience

Affinity’s Relationship Management Platform Aims To Expand Network Of Prospects, Accelerate Pipeline

SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences

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