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Web Seminars

How An Optimized Tech Stack Drives Award Winning Campaigns

A Behind The Scenes Look Into The Marketo-hub Tech Stack Booker Uses to Drive Massive Results After recently being named one of the Killer Content Award winners for its interactive campaigns, high growth software company Booker will share background into how technology is helping to drive impressive marketing results. In providing a behind the scenes look at its strategy and…

Using Data Triggers to Drive Marketing and Sales

Have you ever purchased an umbrella on a sunny day? Chances are you haven't, since there was no immediate need. But the second those rain clouds start to roll in, all of those previously uninterested buyers are ready to snap them up. The moral of this story? Timing really is everything. During the webinar, Charlie Allieri, Aberdeen's Chief Data Officer…

2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year

What are the top content marketing trends and investments for 2016? How do B2B firms plan to ramp up content messaging and amplification strategies to increase reach, boost brand recognition and drive ROI? During this exclusive webinar, the Content4Demand team will reveal key takeaways from its inaugural Content Budgeting & Measurement Survey, offering answers to top-of-mind questions including: What are…

The Rise Of The Content Scientist

An Inside Look At How Leading Marketers Are Using Data & Analytics To Deliver The Right Message At The Right Time To The Right Audience Marketers today must keep pace with the expectations of prospects and customers who are increasingly engaging with them across multiple channels, such as social and mobile.Marketers also need to be sure the content they serve…

The 5 Metrics You Need To Track Social Marketing’s Impact & Influence

Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models. View this on-demand webinar, where you…

Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey

You've read Demand Gen Report's annual B2B Buyer's Survey and seen what percentage of buyers are using social media to research services and products. You know the average size of a B2B buying team. But what does all that mean to your business? Nothing if you don't have a holistic view of the buying process. Join Demandbase's John Dering and…

Accelerate The Buyer’s Journey With Always-On Nurturing

Traditional “one and done” nurture programs underperform because they don’t accommodate the engaged prospects who want to consume a lot of content in a short amount of time. That’s why more B2B marketers are turning to always-on nurturing to accelerate the buyer’s journey by turning a single click into engagement with the right combination of relevant content. Join Nick Edouard,…