With over 70% of companies increasing investment in their content marketing, there is now a need to prove the impact of this investment (specifically with respect to revenue and pipeline). Determining success requires collaboration between content marketing and marketing operations, as well as a deep understanding of how buyers interact with an organization's branded assets.

For many companies, the resource center of their website turns into a content graveyard, rather than a dynamic driver of traffic, engagement and leads.  Set aside 30 minutes of your day to learn how leading organizations are transforming their resource centers into “demand generation machines” by creating a content experience that makes it easy for visitors to find relevant content that converts.

Marketers face intense pressure to deliver programs that drive sales and achieve positive ROI. But understanding the effectiveness of marketing events can be challenging. Learn five high level strategies for increasing visibility into your events, achieving break-out ROI, and getting more value from event data.